Kolkata, 6th April 2023: Screenzy, the latest start-up venture from Kolkata is aiming to transform the age old format of advertising through unique and interactive content in the form of an app. Within 3 months of launching the venture, Screenzy is creating their footprints by partnering with 300+ cabs and brands from diverse sectors. Taking Kolkata up in its journey, Screenzy is working towards transforming the local commute concept in the city through unique app cab experience, innovative content, and thorough consumer engagement.
The in-cab entertainment scenario is not something unique, however, the way Indian start-ups are rapidly developing, this is going to be the next renaissance of new age advertising tool for brands. Founded by Mr. Arka Ganguli, Mr. Devendra Goel, Mr. Amit Ganguli and Mr. Ayan Mukherjee, Screenzy is not just an in cab-travel buddy platform but an elaborate module of high-level consumer engagement.
Equipped with smart technology and AI, with Screenzy one gets to witness an amazing experience of interactive and informative content where one also learns about different monuments and memorable places around the city, gets to know about Kolkata a little more with fun facts, and even win exciting offers with the interactive content. Everything that one needs for an enjoyable cab ride is right there at their fingertips. Some of the unique features of Screenzy include geo-targeted content and exciting offers and vouchers for the commuters as they play and win.
Mr. Devendra Goel, Managing Director, Lumino Industries Ltd, Funding Partner, Screenzy, said, “I am excited to see how the brand is performing within few months of launching. The brand is unique, and I am hopeful to see its impact in the overall startup ecosystem in Kolkata. Screenzy is going to pave the road and inspire more start-ups ventures to run their businesses in this market. Our mission is to enhance the user interface of the passengers and offer them an unique interactive experience during each cab ride.”
Mr. Arka Ganguli, Founder of Screenzy said, “Screenzy is going to be a game changer and show the world a new horizon of advertising which is cost effective, innovative, dynamic and interactive. It offers such an advertising platform that erases the traditional notions of advertising. With Screenzy, we can provide our target audience with an enhanced engagement platform where they can interact and get to know about trending places in the city which will help brands to showcase themselves using an innovative approach. With an initial seed fund of INR 2 crores, we have plans to partner with multiple brands from the city and onboard more driver partners from the city.”
About Screenzy:
Screenzy is a new-generation Hyper Local travel buddy platform that makes any cab ride an experience in itself. Screenzy has been conceived to alter the concept of boring cab rides by offering not only informative and entertaining content but providing interactive content too. It also doubles up as a platform for innovative advertising. Breaking away from traditional forms of advertisement, Screenzy is a great medium to catch the attention on-the-go. Launched in November 2022, this start-up from Kolkata was founded by Mr. Devendra Goel, Mr. Arka Ganguli, Mr. Amit Ganguli and Mr. Ayan Mukherjee. With an initial seed fund of 2 crores, the brand has ambitious plans to go national. Mr Goel being the backbone of Screenzy while it is a brainchild of Mr. Arka and Mr. Ayan.
Some of the unique features of Screenzy include geo-targeted content and exciting offers and amazon vouchers for the commuters as they play and win. Advertisers looking for a dynamic digital platform, will select Screenzy because it is clutter free zone, economical, well reputed, Highest point of contact with the Target Audience and offers a great in-cab experience. It is also backed up by detailed analytic which is again a first time in OOH sector. This concept of smart advertising is pioneered by Screenzy. It offers regular analytical reports to its advertisers like total number of impressions, facial count, and location of the triggering point. Some of the brands already associated with Screenzy would be Tea Junction, Hoichoi, Lenskart, BYJU’s, Akash institute, RB Diagnostic, Hulladek, Howard Johnson, Shanti Diagnostic Centre and others. The concept behind Screenzy is very clear “Advertise Smart, Advertise Easy, Advertise with SCREENZY.”
Mr. Devendra Goel, Managing Director, Lumino Industries Ltd is an illustrious business persona and comes with an experience of more than 25 years. He is the funding partner of Screenzy, and he holds high expectations from the company Screenzy.
Mr. Arka Ganguli, the Founder of Screenzy has a diverse background in sales and marketing. Arka’s pivotal goal behind finding Screenzy, his branchild was to change the idea of the way one travels in this constantly transforming world, mitigating the notion of long boring cab rides and replacing it with fun-frolic ride .
Mr. Amit Ganguli, founding member, Screenzy with a strong background in the automobile industry served as the Vice President of sales at OSL Prestige till 2021. He was initially with OSL Exclusive before he moved to OSL Prestige Private Ltd, positioned as the dealer of BMW in East India from 2014.
Mr. Ayan Mukherjee, Chief Technology Officer is core part of team Screenzy as he has been responsible for the software design and implementation for the entire platform. His mission is to enhance the user interface of the passengers and offer them an unique interactive experience during cab ride.
To know more about the brand, visit the website: http://www.screen-zy.com/
