Marketing Management Technology
Overview
Our Marketing Management Technology program will prepare you for a career in sales, advertising, management, public relations, merchandising, and buying. A combination of classwork and practical experience will give you the opportunity to acquire the background and skills necessary to enter the business and community workforce in positions leading to the mid-management level and higher.
Career and technical certificate options are embedded in the program that can be stacked as you progress through it, allowing you to develop a portfolio of credentials that will serve you even if you do not complete a full degree program. These certificates, each of which will build upon the other, ultimately stack into an Associate of Applied Science degree in Marketing Management.
Marketing is a big industry with a wide variety of available careers in fields such as online advertising, web and marketing technology, social media marketing, director of marketing technology platforms, and more. Íæż½ã½ã’s Marketing Management Technology program will help open doors, whether you’re just getting started or already have your foot in one.
Quick Facts
- Associate of Applied Science: 60–62 hrs.
- Career Certificate: 30 hrs.
- Technical Certificate: 45 hrs.
- Online
- Face-to-Face
- Online
Sample Curriculum
| Course | Hours |
|---|---|
| Technical English or English Composition I | 3–4 |
| Public Speaking I or Interpersonal Communication | 3 |
| Social/Behavioral Science Elective | 3 |
| Humanities/Fine Arts Elective | 3 |
| Mathematics/Science Elective | 3–4 |
| Total Hours | 60–62 |
| Course | Hours |
|---|---|
| Principles of Marketing | 3 |
| Marketing Management | 3 |
| Consumer Behavior | 3 |
| Selling | 3 |
| Merchandising Math | 3 |
| Principles of Management | 3 |
| Digital Media Applications or Approved Computer-Related Elective | 3 |
| Retail Management | 3 |
| Entrepreneurship | 3 |
| Approved Technical Elective | 3 |
| Total Hours | 30 |
| Course | Hours |
|---|---|
| Advertising | 3 |
| Human Resource Management | 3 |
| Marketing Case Studies | 3 |
| Internet Marketing | 3 |
| Legal Environment of Business | 3 |
| Total Hours | 45 |
The degree plan provides the courses recommended for students seeking to transfer in this area of study. Students should consult the for specific course requirements at specific Mississippi universities. Students can also use .